Kotler, Philip <br/><br/>
Marketing Management  

 - 16th  Edition 
 - Noida  Pearson India Education Services Pvt. Ltd.  2023 
 - 596p. 
<br/><br/><label>ISBN: </label>9.7893560627e+012 
<br/><br/><label>Dewey Class. No.: </label>650  / KOT/M