Kotler,P <br/><br/>
Marketing Management  

 - 16th Ed.  
 - Noida  Pearson India Education Services Pvt. Ltd.  2021 
 - 966p. 
<br/><br/><label>ISBN: </label>9789356062665 
<br/><br/><label>Dewey Class. No.: </label>658.8  / Kot/M