Pal, Sumitra <br/><br/>
Consumer Behaviour: An Indian Prospective Text & Cases 

 - 2nd Edition 
 - New Delhi  Sultan Chand & Sons  2013 
 - 612p. 
<br/><br/><label>ISBN: </label>9788180546051 
<br/><br/><label>Dewey Class. No.: </label>340  / PAL/C