PHILIP KOTLER, KEVIN LANE KELLER, <br/><br/>
PEARSON MARKETING MANAGEMENT (LOW PRICE EDITION) 12E 

 - 12TH 
 -  PRENTICE HALL  2006 
<br/><br/><label>ISBN: </label>9788177586909 
<br/><br/><label>Dewey Class. No.: </label>650  / PEA-P