Batra, Rajeev  <br/><br/>
Advertising Management 

 - 5th Edition 
 - Noida  Pearson Edu.  2003 
 - 754p 
<br/><br/><label>ISBN: </label>9788178085371 
<br/><br/><label>Dewey Class. No.: </label>659  / BAT/B