Kotler, Philip  <br/><br/>
Marketing Management  

 - 11th Edition  
 - Noida  Pearson Edu.  2003 
 - 706p 
<br/><br/><label>ISBN: </label>9781178086545 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT/M