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Marketing Management: Indian context & Global Perspective

By: Ramaswami, V. S.
Contributor(s): S. Namakumari.
Material type: TextTextPublisher: New Delhi Mc Graw Hill Education 2013Edition: 5th.Description: 788p.ISBN: 9781259026416.Subject(s): Management/Accounts/OR/AU/OBDDC classification: 658
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