Marketing Management: Indian context & Global Perspective (Record no. 5063)

000 -LEADER
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781259026416
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658
Item number RAM/M
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ramaswami, V. S.
245 #0 - TITLE STATEMENT
Title Marketing Management: Indian context & Global Perspective
250 ## - EDITION STATEMENT
Edition statement 5th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Mc Graw Hill Education
Date of publication, distribution, etc. 2013
300 ## - PHYSICAL DESCRIPTION
Extent 788p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management/Accounts/OR/AU/OB
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name S. Namakumari
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book

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